People are out there looking for jobs and realizing that they have to look within to do and create what the new and next thing will be. They can't rely anymore on what was usually given to them.

People are out there looking for jobs and realizing that they have to look within to do and create what the new and next thing will be. They can't rely anymore on what was usually given to them.

So the fact that the first movie about Steve Jobs was made by a guy who was completely entrepreneurial and outside the film industry, I think is very appropriate.

Right before when the iMac came out is when most people associate Apple started. That's when people remember Apple - that first iMac or that first laptop that was a clam shell. To me everything before that was what was interesting.

Doing a movie about Steve Jobs is just generally a provocative thing to do, whoever does it, and it begs a lot of questioning and skepticism only in that, what is this going to be? What am I going to be looking at? And curiosity as well. I think thats all positive in any film, because you want people to be curious about it.

Doing a movie about computers between 1978 and 1982? You cant get much less sexy, less active than that.

Steve Jobs just made a product. He started off where a lot of people were skeptical of what he was doing, and he basically just focused on the product and making it the best he could, and really focused on what it was that these products would take into your lives.