And by the way it's not about making money, it's about taking money. Destroying the status quo because the status is not quo. The world is a mess and I just need to rule it.
Joss WhedonSmell is the most powerful trigger to the memory there is. A certain flower, or a-a whiff of smoke can bring up experiences long forgotten. Books smell musty and-and-and rich. The knowledge gained from a computer is a... it, uh, it has no-no texture, no-no context. It's-it's there and then it's gone. If it's to last, then-then the getting of knowledge should be, uh, tangible. It should be, um, smelly.
Joss WhedonWe talked about various aspects of what we wanted to talk about, Hillary [Clinton] and [Donald] Trump and down-ballot stuff, various issues. One of the things that it showed was you've got to use fear.
Joss Whedon