If you don't pick your audience, you're lost because you're not really talking to anybody.
Julia ChildI found that the recipes in most - in all - the books I had were really not adequate. They didn't tell you enough... I won't do anything unless I'm told why I'm doing it. So I felt that we needed fuller explanations so that if you followed one of those recipes, it should turn out exactly right.
Julia ChildCooking was taken with such seriousness in France that even ordinary chefs were proud of their profession. That's what appealed to me.
Julia Child