The optimist underestimates how difficult it is to achieve real change, believing that anything is possible and it's possible now. Only by confronting head-on the reality that all progress is going to be obstructed by vested interests and corrupted by human venality can we create realistic programmes that actually have a chance of success.
Julian BagginiTrade has played a vital role in the social evolution of humankind. It allowed people to specialise, which raises both skill levels and efficiency. It brought people from different lands together, co-operating rather than competing over resources.
Julian BagginiIf I'm a CEO and I say, 'Misogyny will not be tolerated', that's a more powerful statement than 'It is my sincere hope and our intention to eradicate misogyny from this company'. Sometimes saying things in that more categorical form, has a real function. Although, if you dig beneath it, it is actually one of J.L. Austin's illocutionary acts; you're trying to make something happen rather than describing something already happened. The fact that it has the grammatical form of a description is fine.
Julian BagginiPeople do care where their food, or other goods, comes from, not merely if the price is right. And that means no business can afford to ignore the impacts their buying practices have on producers and on the perceptions and choices of consumers.
Julian Baggini