An increasing number of people are growing uncomfortable with the gulf between the world's rich and the poor. Ostentatiously splashing your money around simply draws attention to that disparity, and to your own position on the lucky higher ground. It suggests a callousness, an inhumanity, a let's-just-rub-their-noses-in-it arrogance.

In the Soviet Union you weren't allowed to speak out against the government. In the US you cannot speak out against sponsors.

American culture is no longer created by the people... A free, authentic life is no longer possible in AmericaTM today. We are being manipulated in the most insidious way. Our emotions, personalities and core values are under siege from media and cultural forces too complex to decode. A continuous product message has woven itself into the very fabric of our existence. Most North Americans now live designer lives-sleep, eat, sit in car, work, shop, watch TV, sleep again. I doubt there's more than a handful of free, spontaneous minutes anywhere in that cycle. We ourselves have been branded.

The story in America was a vibrant, bottoms-up democracy subverted by corporations and financial speculators. Those people now control much of the narrative. They also control the congressmen and the legislation that's passed in Washington. So we felt that America had become a corporate state and soft regime change was necessary. That was the concept that got us excited. Then we started thinking about ways to spark it.

Overconsumption is the mother of all environmental problems. For the first time in the history of capitalism, consumption itself has become controversial.

In the global marketplace of the future the price of every product will tell the ecological truth.

Corporations are not legal "persons" with constitutional rights and freedoms of their own, but legal fictions that we created and must therefore control.