An increasing number of people are growing uncomfortable with the gulf between the world's rich and the poor. Ostentatiously splashing your money around simply draws attention to that disparity, and to your own position on the lucky higher ground. It suggests a callousness, an inhumanity, a let's-just-rub-their-noses-in-it arrogance.

I want to live in a world where human beings, not corporate entities, create the future.

The story in America was a vibrant, bottoms-up democracy subverted by corporations and financial speculators. Those people now control much of the narrative. They also control the congressmen and the legislation that's passed in Washington. So we felt that America had become a corporate state and soft regime change was necessary. That was the concept that got us excited. Then we started thinking about ways to spark it.

All of us somehow felt that the next battleground was going to be culture. We all felt somehow that our culture had been stolen from us-by commercial forces, by advertising agencies, by TV broadcasters. It felt like we were no longer singing our songs and telling stories, and generating our culture from the bottom up, but now we were somehow being spoon-fed this commercial culture top down.

Jamming a coin into a monopoly newspaper box or liberating a billboard in the middle of the night can be a rather honest and joyful thing to do.

People have tried all kinds of ways to fix things, like electing Obama and having a debate about decreasing the power of corporations. Then the Supreme Court gives them personhood with the Citizens United decision. You realize that no matter what you do, who you elect, how wonderful your article is, how eloquently you speak on CNN, none of it will make a difference. Ultimately, the only choice is a revolution that pulls off a soft regime change.

There is a profound injustice at the heart of the American economy. You look at the media and realize that these corporate-run commercial entities are failing to give Americans the information they need to make informed choices. You look at the food we're eating and the obesity epidemic and realize there is something fundamentally wrong about our nutritional habits. So across the board there is something fundamentally unjust about every aspect of our personal lives.