I try to meet people where they are.

Remember that veganism is a compassionate lifestyle not a punitive religion. Enjoy it! And if the going gets rough, it's better to relax the rules occasionally than to give up the game entirely.

Mostly, I make sure to stay keenly aware of my own shortcomings so that I am more patient with others. It can be hard to see a friend order a cow-milk latte when almond or soy milk is available, knowing that the friend knows what dairy cows go through, how they mourn their babies, who have been carted off to veal crates so that we can steal their milk.

Come for the body, stay for the soul.

Some of us seem to be born with a drive to try to make the world kinder.

Once people learn, it is hard to forget and go back.

It is important to meet people where they are. It reminds me of yoga, to which people may flock for the physical benefits, often to find that the spiritual benefits match or even outweigh them.