I try to meet people where they are.

Animal rights is a serious subject, but I do my best to find humor where I can, and I have some great help: there are almost two hundred cartoons included in the book, including dozens from the brilliant Bizarro strip.

Some of us seem to be born with a drive to try to make the world kinder.

Some people feel that humans have a right to eat other animals but not to trash the earth. They may choose veganism because a vegan's ecological footprint is light, but once they are not invested in eating animals, they are more likely to be willing to learn the details of what happens to them. That learning will encourage compassionate people to stick with a plant-based diet.

Giving into anger destroys the soul.

I met my first turkey at an animal sanctuary in 2000. The sanctuary owner brought out a turkey named Olivia who had been rescued from a factory farm. As I sat on the grass and reached out to pet her, she climbed into my lap and fell asleep. I was flabbergasted and charmed.

Seriously, many people have told me they can't eat turkeys anymore after getting to know them. I think in the wider world, when the stories air on the media, they help banish the idea that birds, other than parrots, are somehow lesser.