Many people will first be attracted to veganism for their health but find themselves far more open to learning about the animal issues when they don't have to block them out three times a day in order to enjoy eating. Then once people learn, it is hard to forget and go back. Come for the body, stay for the soul.

Some people feel that humans have a right to eat other animals but not to trash the earth. They may choose veganism because a vegan's ecological footprint is light, but once they are not invested in eating animals, they are more likely to be willing to learn the details of what happens to them. That learning will encourage compassionate people to stick with a plant-based diet.

Giving into anger destroys the soul.

I wholeheartedly encourage any steps in the right direction, in whatever time frame works for the person on the path.

Remember that veganism is a compassionate lifestyle not a punitive religion. Enjoy it! And if the going gets rough, it's better to relax the rules occasionally than to give up the game entirely.

Animal rights is a serious subject, but I do my best to find humor where I can, and I have some great help: there are almost two hundred cartoons included in the book, including dozens from the brilliant Bizarro strip.

Indeed, a report from the United Nations has revealed that the livestock industry is the number-one contributor to global warming gasses - higher than even the transport industry. Plus, the effect of the livestock industry on our waterways and oceans is disastrous.