I always think that fashion isn't just about clothes; it can be applied to anything.

Grace! It's Christmas for goodness sake! Think about the baby Jesus. Up in that tower letting his hair down, so that the three wise men could climb up and spin the dreidel and see if there's six more weeks of winter!

We grew up with social media. There was no iPhone when we started! I love technology; I love what it does to my life. What I really love about social media and the Internet is that it has shifted the power it has democratised everything.

I prioritise my time so what needs to be done, gets done.

The overall concept comes first and then that informs the product, the shoot and how we communicate it. Everything comes back to the concept. It all gets thought about at the same time.

Fashion is about having a point of view, a taste and a personality. For us we always felt we could apply our DNA really to anything but you have to do it if it's true to you, feels authentic. It has to be real.

Well there are a lot of things I like to eat but at this time of year I'm finding I'm making fig and chèvre salad at least once a week and that's a combo that's hard to beat.