You never really know if it's going to happen or not do you but the vision was always for [Karen Walker] to be a global niche luxury product.

The main thing [of social media] is it allows us to speak directly with our fans and customers, getting that immediate feedback, that conversation; that's what I love. It means that no matter what we are saying, if it's big or small we have a way of saying it. People connect with that.

I always think that fashion isn't just about clothes; it can be applied to anything.

I always think of it you know building a business, building a brand, a friend of mine gave me a metaphor for it which I think is really true it's like building coral, you don't see it happening it's just little little little and when you step back you think wow.

OK, Rule number 1: Unless you're served in a frosted glass, never come within 4 feet of my lips.

The overall concept comes first and then that informs the product, the shoot and how we communicate it. Everything comes back to the concept. It all gets thought about at the same time.

The first design I created was a circular skirt for my Barbie when I was 7.