There are a lot of things about my career now that are as I imagined, hoped for and worked towards.

The first item I designed for a real person was when I was about 10 and I made my first item of clothing for myself.

I'm a gastronome first and foremost. I have several bookshelves in my home full of cookbooks, foodie magazines and food writer books and I am always on the hunt for a great recipe or local foodie haunt to try.

Virtually the second I get home, I change into my "home" clothes - yoga pants and a T-shirt.

The main thing [of social media] is it allows us to speak directly with our fans and customers, getting that immediate feedback, that conversation; that's what I love. It means that no matter what we are saying, if it's big or small we have a way of saying it. People connect with that.

I always think of it you know building a business, building a brand, a friend of mine gave me a metaphor for it which I think is really true it's like building coral, you don't see it happening it's just little little little and when you step back you think wow.

You know, an iPhone is fashion everything is fashion.