Always half an hour a day where it's just me and my yoga mat.

Grace! It's Christmas for goodness sake! Think about the baby Jesus. Up in that tower letting his hair down, so that the three wise men could climb up and spin the dreidel and see if there's six more weeks of winter!

I only feel the pressure when we are coming up against a deadline and it's like, actually no we really have to nail this in a week!

Even when I'm writing in character I'm normally still writing about things I know or things that have happened to me or using that character to start an exploration of my own consciousness. Really though, any character that you can examine is just an examination of a part of your own consciousness.

The overall concept comes first and then that informs the product, the shoot and how we communicate it. Everything comes back to the concept. It all gets thought about at the same time.

The ideas can come from anywhere; the energy just comes from loving what I do.

We grew up with social media. There was no iPhone when we started! I love technology; I love what it does to my life. What I really love about social media and the Internet is that it has shifted the power it has democratised everything.