The overall concept comes first and then that informs the product, the shoot and how we communicate it. Everything comes back to the concept. It all gets thought about at the same time.

Always half an hour a day where it's just me and my yoga mat.

I prioritise my time so what needs to be done, gets done.

The overall concept comes first and then that informs the product, the shoot and how we communicate it. Everything comes back to the concept. It all gets thought about at the same time.

Fashion is about having a point of view, a taste and a personality. For us we always felt we could apply our DNA really to anything but you have to do it if it's true to you, feels authentic. It has to be real.

Well there are a lot of things I like to eat but at this time of year I'm finding I'm making fig and chèvre salad at least once a week and that's a combo that's hard to beat.

The first item I designed for a real person was when I was about 10 and I made my first item of clothing for myself.