I knew it straight away when Twitter first came around, and also Facebook, where it was so easy to post, that this was another way to speak directly with people listening to my music. If they found my music and they like it, most likely they want to hear more from me and hear what I'm about. I've put an enormous amount of time into that and it's played out well for me.
KaskadeIt's impossible to overstate how important social media has been to me and the development of my career. The fact that I can go and play venues that hold 25,000 people and sell them out is crazy.I don't have music on the radio. I'm not a pop culture icon. I'm just this kid making dance music. And yet I still can sell out massive arenas. It's truly incredible, and I think a lot of that is because of social media.
KaskadeBut know this: as far as a music culture goes, EDM is the one who will accept the kids on the outliers, the ones who get bullied, the ones who feel like they may not quite fit in. This community is exceptional in its ability to bond all types together, and I am not exaggerating when I say it saves lives. Our audience is intelligent and kind, discriminating only in regards to which sound they like best. Our audience is unprecedented in their drive to proactively support each other.
KaskadeWhen you see millions and billions of dollars being made in a genre, there are going to be copycats and people who jump in for the wrong reasons. Ten years ago, nobody was going to make dance music to try and get rich or even make a living. You couldn't! It was impossible.
KaskadeI think what's made electronic music so fascinating is that it came up through the underground and always moved and pivoted so quickly that you could never keep a handle on it. That continues to happen. Sure, the stuff on the very top moves slower and is marketed for Spotify. But there are still going to be undercurrents that flow freely and move around, simply because there's too much of a base with this music.
Kaskade