It's impossible to overstate how important social media has been to me and the development of my career. The fact that I can go and play venues that hold 25,000 people and sell them out is crazy.I don't have music on the radio. I'm not a pop culture icon. I'm just this kid making dance music. And yet I still can sell out massive arenas. It's truly incredible, and I think a lot of that is because of social media.
KaskadeWith that explosion of dance music thing, there have been some downsides. We're lacking a little bit of connection right now. Pop music is so massive. It's everywhere. Today, there's less of discovery. There's less "I'm going to drive two hours and go see him at this dirty night club." We're missing a little bit of that. It's still there, and I feel like those connections are still made.
KaskadeAt the beginning of my career, I saw an opportunity to forge new ground and focus on songwriting. Not many people were doing that at the time. Pretty much nobody. I thought I could write some really cool songs that would rise above all these dozens of genres that exist within dance music. I'd make it more about the songs. For the last 20 years, I've been sharing stories of my life through music. I've been writing songs about my life.
KaskadeI knew it straight away when Twitter first came around, and also Facebook, where it was so easy to post, that this was another way to speak directly with people listening to my music. If they found my music and they like it, most likely they want to hear more from me and hear what I'm about. I've put an enormous amount of time into that and it's played out well for me.
Kaskade