You know, for a long time being a heavily tattooed woman was viewed as something gross, or you're either a criminal or a drug addict. It feels good to be a good representation of the art form versus being the token tattoo girl. I'm just glad that people even consider it to be sexy, because I think I'm just a big nerd so it works out.
Kat Von DPeople can totally tell if you adjust notes even slightly, and I know how important it is to be able to wear the exact fragrance you're attached to. So for me, it was all about reinventing the bottle. I've grown so much in the last 10 years - emotionally, spiritually, and artistically - and I wanted that to show in the new design.
Kat Von DMakeup is part of my daily routine. It's the time in my mornings when I can concentrate on me, and me alone. Giving yourself the kind of attention is so important - and is something that is definitely glossed over by to many women
Kat Von DNot only is it important for me to create a 100% cruelty-free brand, but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.
Kat Von D