There's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.
Kat Von DStrength doesn't necessarily come from resisting fear, weakness, or any other feeling and overcoming it. Strength comes from looking at those things straight on--and accepting them as they really are.
Kat Von DThere's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.
Kat Von DWhat's truly important--and what I find myself forgetting and having to relearn--is that right here, right now, I am free. Free to be myself and to express myself.
Kat Von DPeople can totally tell if you adjust notes even slightly, and I know how important it is to be able to wear the exact fragrance you're attached to. So for me, it was all about reinventing the bottle. I've grown so much in the last 10 years - emotionally, spiritually, and artistically - and I wanted that to show in the new design.
Kat Von D