Not only is it important for me to create a 100% cruelty-free brand, but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.
Kat Von DPeople can totally tell if you adjust notes even slightly, and I know how important it is to be able to wear the exact fragrance you're attached to. So for me, it was all about reinventing the bottle. I've grown so much in the last 10 years - emotionally, spiritually, and artistically - and I wanted that to show in the new design.
Kat Von DExpress yourself through your art - whether itโs your drawings in a sketchpad, tattoos on your skin, the shade of your lipstick, or the clothes that you wear.
Kat Von DWho are your heroes? Why do you look up to them? Why do we respect those who live and think for themselves as opposed to doing what is expected? We all admire the idea of living a life unbound by thoughts of fear. People who seem to live that dream inspire us to want to do the same. They mirror the qualities that we possess but are too scared to access.
Kat Von D