Not only is it important for me to create a 100% cruelty-free brand, but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.
Kat Von DWhat's truly important--and what I find myself forgetting and having to relearn--is that right here, right now, I am free. Free to be myself and to express myself.
Kat Von DWho are your heroes? Why do you look up to them? Why do we respect those who live and think for themselves as opposed to doing what is expected? We all admire the idea of living a life unbound by thoughts of fear. People who seem to live that dream inspire us to want to do the same. They mirror the qualities that we possess but are too scared to access.
Kat Von D