Code as if the next guy to maintain your code is a homicidal maniac who knows where you live.

We are all human, and caring about the way something looks and feels does not mean we're superficial--it means we're human. We don't need to exploit sex to recognize that a certain amount of sexiness is both pleasurable and natural.

Give users what they actually want, not what they say they want.

It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.

Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.

Twitter, for all its good, is a hate amplifier.

Amazing, powerful, inspirational - those adjectives might make me sound like a fawning fan, but REWORK is that useful. Be prepared for a new feeling of clarity and motivation.