The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project.
Kathy SierraThe secret to building great products is not creating awesome features, it's to make your users awesome.
Kathy SierraUpgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.
Kathy Sierra