Give users what they actually want, not what they say they want.

Give users what they actually want, not what they say they want.

Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.

The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project.

Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!

Make the right things easy and the wrong things hard to do.

The secret to building great products is not creating awesome features, it's to make your users awesome.