Give users what they actually want, not what they say they want.

Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.

Just make people better at something they want to be better at.

Code as if the next guy to maintain your code is a homicidal maniac who knows where you live.

The secret to building great products is not creating awesome features, it's to make your users awesome.

Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!

Amazing, powerful, inspirational - those adjectives might make me sound like a fawning fan, but REWORK is that useful. Be prepared for a new feeling of clarity and motivation.