Give users what they actually want, not what they say they want.

Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!

In many cases, the more you try to compete, the less competitive you actually are.

The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project.

Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.

Code as if the next guy to maintain your code is a homicidal maniac who knows where you live.

Amazing, powerful, inspirational - those adjectives might make me sound like a fawning fan, but REWORK is that useful. Be prepared for a new feeling of clarity and motivation.