Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!

Code as if the next guy to maintain your code is a homicidal maniac who knows where you live.

Give users what they actually want, not what they say they want.

Amazing, powerful, inspirational - those adjectives might make me sound like a fawning fan, but REWORK is that useful. Be prepared for a new feeling of clarity and motivation.

In many cases, the more you try to compete, the less competitive you actually are.

It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.

Make the right things easy and the wrong things hard to do.