Attention is the way social primates measure status. It is highly rewarding because it causes the release of brain chemicals such as dopamine and endorphins.

Primates will continue to play social games without the least insight into what is killing them.

High status males had multiple wives or additional mating opportunities in the ancestral environment.

Could people be trained to be less gullible? Or are you as stuck with gullibility as you are with skin colour?

Genetic studies in Iceland have found that many of the women who were the founding stock of Iceland came from England and what is now France. Some were probably captured and carried off in Viking raids only 40 generations ago.

People can undergo a sudden change of thinking and loyalties under threat of death or intense social pressure and isolation from friends and family.

If anyone wonders why the airlines are not doing well it is because flying has been made such an unpleasant and degrading experience.