Some people recovering from drugs or alcohol stay with the programs indefinitely, making the recovery program their family, a long-term source of attention rewards.

Lie detection is like language; there is a learning window. Telling whoppers to small children seems to be a family tradition in many families.

As for leadership, I am the kind who leads reluctantly and more by example than anything else. Someone had to be on the incorporation papers as president.

Anyone who has ever had the feeling of being higher than a kite after giving a public speech is well aware of the effects of attention.

Attention is the way social primates measure status. It is highly rewarding because it causes the release of brain chemicals such as dopamine and endorphins.

Children do not have to learn that streets are dangerous places by potentially fatal trial and error.

Cults, or related social movements such as the Taliban in Afghanistan, result in massive military expenses.