High status males had multiple wives or additional mating opportunities in the ancestral environment.

If anyone wonders why the airlines are not doing well it is because flying has been made such an unpleasant and degrading experience.

Even small cults are a serious cost on the world economy, to victims, their families, employers, friends, and credit-card companies.

Children do not have to learn that streets are dangerous places by potentially fatal trial and error.

Attention is the way social primates measure status. It is highly rewarding because it causes the release of brain chemicals such as dopamine and endorphins.

Anyone who has ever had the feeling of being higher than a kite after giving a public speech is well aware of the effects of attention.

Action leads to Attention. that in the short-term releases Rewarding brain chemicals and in the long term improves reproductive success.