Action leads to Attention. that in the short-term releases Rewarding brain chemicals and in the long term improves reproductive success.

The information that is passed from person to person and from generation to generation is the primary factor that gives humans a competitive advantage over other animals.

Cults, or related social movements such as the Taliban in Afghanistan, result in massive military expenses.

Attention is the way social primates measure status. It is highly rewarding because it causes the release of brain chemicals such as dopamine and endorphins.

Anyone who has ever had the feeling of being higher than a kite after giving a public speech is well aware of the effects of attention.

High status males had multiple wives or additional mating opportunities in the ancestral environment.

Children do not have to learn that streets are dangerous places by potentially fatal trial and error.