People can undergo a sudden change of thinking and loyalties under threat of death or intense social pressure and isolation from friends and family.

Brigham Young had 47 children, and over 50 women as wives.

Anyone who has ever had the feeling of being higher than a kite after giving a public speech is well aware of the effects of attention.

Even small cults are a serious cost on the world economy, to victims, their families, employers, friends, and credit-card companies.

Evolution acts slowly. Our psychological characteristics today are those that promoted reproductive success in the ancestral environmen.

Lie detection is like language; there is a learning window. Telling whoppers to small children seems to be a family tradition in many families.

Action leads to Attention. that in the short-term releases Rewarding brain chemicals and in the long term improves reproductive success.