The combination of creative energies and the need to perform at the highest level to keep up with peers leads to an otherwise unattainable commitment to excellence.

Too many people never connect with their true talents and therefore don't know what they are capable of achieving.

If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.

Finding the medium that excites your imagination, that you love to play with and work in, is an important step to freeing your creative energies.

It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way and you lock resources away, even from those they belong to. Turn it the other way and you release resources and give people back to themselves. To realize our true creative potential-in our organizations, in our schools and in our communities-we need to think differently about ourselves and to act differently towards each other. We must learn to be creative.

Innovation is applied creativity. By definition, innovation is always about introducing something new, or improved, or both and it is usually assumed to be a positive thing.

You can't be a creative thinker if you're not stimulating your mind, just as you can't be an Olympic athlete if you don't train regularly.