Now, I don't mean to say that being wrong is the same thing as being creative. What we do know is, if you're not prepared to be wrong, you'll never come up with anything original. If you're not prepared to be wrong. And by the time they get to be adults, most kids have lost that capacity. They have become frightened of being wrong. And we run our companies like this, by the way, we stigmatize mistakes. And we're now running national education systems where mistakes are the worst thing you can make.

Creativity, as I see it, is the process of putting your imagination to work. It's been defined rather simply as applied imagination. That's not a bad way to think about it.

Curiosity is the engine of achievement.

Human intelligence is richer and more dynamic than we have been led to believe by formal academic education.

You were probably steered benignly away from things at school when you were a kid - things you liked - on the grounds that you would never get a job doing that. Is that right? Don’t do music. You’re not going to be a musician. Don’t do art. You're not going to be an artist - benign advice, now profoundly mistaken.

One way of opening ourselves up to new opportunities is to make conscious efforts to look differently at our ordinary situations. Doing so allows a person to see the world as one rife with possibility and to take advantage of some of those possibilities if they seem worth pursuing.

Now, I don't mean to say that being wrong is the same thing as being creative. What we do know is, if you're not prepared to be wrong, you'll never come up with anything original. If you're not prepared to be wrong. And by the time they get to be adults, most kids have lost that capacity. They have become frightened of being wrong. And we run our companies like this, by the way, we stigmatize mistakes. And we're now running national education systems where mistakes are the worst thing you can make.