Subpersonalities can exist at different levels or memes, however, so that one can indeed have a purple subpersonality, a blue subpersonality, and so on. These often are context-triggered, so that one can have quite different types of moral responses, affects, needs, etc., in different situations.
Ken WilberWhen it comes to spiritual teachers, there are those safe, gentle, consoling, soothing, caring; and there are the outlaws, the living terrors, the Rude Boys and Nasty Girls of God realization, the men and women who are in your face, disturbing you terrifying you, until you radically awaken to who and what you really are.
Ken WilberConscious means "having an awareness of one's inner and outer worlds; mentally perceptive, awake, mindful." So "conscious business" might mean, engaging in an occupation, work, or trade in a mindful, awake fashion. This implies, of course, that many people do not do so. In my experience, that is often the case. So I would definitely be in favor of conscious business; or conscious anything, for that matter.
Ken WilberFor authentic transformation is not a matter of belief but of the death of the believer; not a matter of translating the world but of transforming the world; not a matter of finding solace but of finding infinity on the other side of death. The self is not made content; the self is made toast.
Ken Wilber