The universe would appear to be something like a piece of cheese; it can be sliced in an infinite number of ways- and when one has chosen his own pattern of slicing, he finds that other men's cuts fall at the wrong places.
Kenneth BurkeThe use of words by human agents to form attitudes or induce actionsin other human agents.
Kenneth BurkeMen seek for vocabularies that are reflections of reality. To this end, they must develop vocabularies that are selections of reality. And any selection of reality must, in certain circumstances, function as a deflection of reality.
Kenneth Burke