The use of words by human agents to form attitudes or induce actionsin other human agents.
Kenneth BurkeMen seek for vocabularies that are reflections of reality. To this end, they must develop vocabularies that are selections of reality. And any selection of reality must, in certain circumstances, function as a deflection of reality.
Kenneth BurkeYou persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his
Kenneth Burke