The use of words by human agents to form attitudes or induce actionsin other human agents.
Kenneth BurkeRhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols.
Kenneth BurkeOur purpose is simply to ask how theological principles can be shown to have usable secular analogues that throw light upon the nature of language.
Kenneth Burke