The use of words by human agents to form attitudes or induce actionsin other human agents.
Kenneth BurkeThe progress of human enlightenment can go no further than in picturing people not as vicious, but as mistaken.
Kenneth BurkeRhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols.
Kenneth Burke