Rhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols.
Kenneth BurkeMen seek for vocabularies that are reflections of reality. To this end, they must develop vocabularies that are selections of reality. And any selection of reality must, in certain circumstances, function as a deflection of reality.
Kenneth BurkeCreation implies authority in the sense of originator. The possibility of a 'Fall' is implied in a Covenant insofar as the idea of a Covenant implies the possibility of its being violated.
Kenneth BurkeThe most characteristic concern of rhetoric [is] the manipulation of men's beliefs for political ends....the basic function of rhetoric [is] the use of words by human agents to form attitudes or to induce actions in other human agents.
Kenneth Burke