Wherever there is persuasion, there is rhetoric, and wherever there is rhetoric, there is meaning.
Kenneth BurkeYou persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his
Kenneth BurkeEven if any given terminology is a reflection of reality, by its very nature as a terminology it must be a selection of reality; and to this extent it must function also as a deflection of reality.
Kenneth Burke