โWhat color is a chameleon placed on a mirror? ... The chameleon responding to its own shifting image is an apt analog of the human world of fashion. Taken as a whole, what are fads but the response of a hive mind to its own reflection? In a 21st-century society wired into instantaneous networks, marketing is the mirror; the collective consumer is the chameleon.
Kevin KellyThe current understanding was that it was impossible to predict how something would evolve because it was a very turbulent environment full of things interacting with each other.
Kevin Kelly