As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.
Kevin PlankI realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting hammered at concerts, I was making money. I am a control freak.
Kevin PlankOne of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.
Kevin PlankWhen you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'
Kevin PlankIt's a fire, it's a passion to get out and to create and to innovate. And that I've always enjoyed and I've always been very proud of is that the people I've done business with, the people around me have always made money.
Kevin PlankGreat brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure that every chapter of our stories makes sense to the one in front of it and make sense to the one after it. There is no such thing as an overnight success. You have to get up and put your work boots on every single day.
Kevin Plank