When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'
Kevin PlankGreat brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure that every chapter of our stories makes sense to the one in front of it and make sense to the one after it. There is no such thing as an overnight success. You have to get up and put your work boots on every single day.
Kevin Plank