The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

We need to stop making wide-body seats on airplanes, stop accommodating that, because it's not healthy.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.