All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.
Kevin PlankWe need to stop making wide-body seats on airplanes, stop accommodating that, because it's not healthy.
Kevin PlankGreat brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure that every chapter of our stories makes sense to the one in front of it and make sense to the one after it. There is no such thing as an overnight success. You have to get up and put your work boots on every single day.
Kevin PlankI wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.
Kevin Plank