This is not an industry in which you curl up in a ball and shy away from the realities. It's a time to scream to the clouds that we're here and we've got great values and great prices. What better time to do that than the Super Bowl?

Haven't two hundred years of failed missionary work overseas taught anybody anything? You can't convert people to anything - whether religion, or something as inane as our flicks.

Indie film isn’t dead. It just grew up.

I've always kind of ripped from real life to some degree or at least how I'm feeling in the moment.

Stop…stop, that’s the next generation of fans… How dare you pass judgment on those 12-year-old girls who like vampires! They need to be encouraged because in six years they’ll be 18-year-old girls who like vampires and are into all sorts of goth-permissive and whatnot. Don’t Poo-poo it. There’s a plan, and it’s working.

Is man, indeed, a walrus at heart?

People like to set the bar high. I like to put the bar on the ground and barely step over it. I like to keep the expectations really low.