Instagram is a media company. I think we're about visual media.

A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.

The number of people who have either gotten married or had kids or started dating or just made great friends over Instagram is countless. I think we're the only platform that continues to be successful in bringing people together in real life for these real relationships.

Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me.

What people tell you and how they act is very, very different sometimes.

Great products sell themselves.

What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.