The best products in the world have a point of view. The worst products have none.

You can be a couple in London who happen to take pictures of their breakfasts every day - it's called @symmetrybreakfast - and you can gain hundreds of thousands of followers overnight because people are genuinely interested in your unique angle on the world.

People always told me photos have been done. My feeling was, these people are wrong.

I have a pretty random life. I run a business and go all over the world doing things for that business, things that are fairly orthogonal. But my job is to run my company, not to be the best Instagrammer. I'll let other people be awesome at it.

Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.

Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing.

People have presences, both online and in real life. You can choose to show everything, meaning all sides of you, or you can choose to be selective.