Above all else, products spread when they're useful and they're usable

With Instagram, the focus is on the present tense.

I don't think you should ever start a business and move in a direction where you can't see it becoming a business.

There's real beauty in pushing yourself to expose the real you in more ways.

I’m always in awe of people who are artists in their fields – people who understand that simply by taking ideas and translating them into reality, they’ve created value in the world.

In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.

What people tell you and how they act is very, very different sometimes.