What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.
Kevin SystromA lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.
Kevin SystromHaving a company that's successful is a wonderful platform to do new things. You don't have to raise money for it; you can take profits from the company and pump them into new business.
Kevin SystromI think not focusing on money makes you sane, because in the long run it can probably drive you crazy.
Kevin Systrom