With Instagram, the focus is on the present tense.

A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.

People always told me photos have been done. My feeling was, these people are wrong.

Having a company that's successful is a wonderful platform to do new things. You don't have to raise money for it; you can take profits from the company and pump them into new business.

In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.

People have presences, both online and in real life. You can choose to show everything, meaning all sides of you, or you can choose to be selective.

Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen.