I really love connecting people, creating communities. As a kid, creation was something that I always loved.

I have a pretty random life. I run a business and go all over the world doing things for that business, things that are fairly orthogonal. But my job is to run my company, not to be the best Instagrammer. I'll let other people be awesome at it.

What people tell you and how they act is very, very different sometimes.

Above all else, products spread when they're useful and they're usable

We're just taking people and shifting them from taking photos anyway to taking them on Instagram.

Obviously, being the CEO, there are a lot of eyes on what you do and what you post and how you post, and I think one of the challenges of Instagram in general is that, as we get bigger, there are just more voices in the room, more eyes on everyone's accounts.

Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen.