I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.

A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.

Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen.

I really love connecting people, creating communities. As a kid, creation was something that I always loved.

People have presences, both online and in real life. You can choose to show everything, meaning all sides of you, or you can choose to be selective.

I promise you, a lot of it is luck. But you make your own luck by working really hard and trying lots and lots of things.

Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.