We just want to build a company that focuses on the love of Instagram.

I always look toward teens on Instagram to really understand what's going on. For some reason, when you're a teen, you just understand the world better than anyone else.

People always told me photos have been done. My feeling was, these people are wrong.

We just want to build a company that focuses on the love of Instagram.

Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing.

You can be a couple in London who happen to take pictures of their breakfasts every day - it's called @symmetrybreakfast - and you can gain hundreds of thousands of followers overnight because people are genuinely interested in your unique angle on the world.

I don't think you should ever start a business and move in a direction where you can't see it becoming a business.