What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.

You need to find people that are drawn to the idea that you build, and they end up taking it and making it even better.

A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.

Teens just understand the world in ways I don't think any of us adults do.

In my fourth grade classroom, I even instituted a government structure, because I was really interested in people having positions and there being law.

The best products in the world have a point of view. The worst products have none.

I promise you, a lot of it is luck. But you make your own luck by working really hard and trying lots and lots of things.