You can be a couple in London who happen to take pictures of their breakfasts every day - it's called @symmetrybreakfast - and you can gain hundreds of thousands of followers overnight because people are genuinely interested in your unique angle on the world.
Kevin SystromObviously, being the CEO, there are a lot of eyes on what you do and what you post and how you post, and I think one of the challenges of Instagram in general is that, as we get bigger, there are just more voices in the room, more eyes on everyone's accounts.
Kevin SystromI have a pretty random life. I run a business and go all over the world doing things for that business, things that are fairly orthogonal. But my job is to run my company, not to be the best Instagrammer. I'll let other people be awesome at it.
Kevin Systrom