In my fourth grade classroom, I even instituted a government structure, because I was really interested in people having positions and there being law.

We just want to build a company that focuses on the love of Instagram.

Having a company that's successful is a wonderful platform to do new things. You don't have to raise money for it; you can take profits from the company and pump them into new business.

I really appreciate crafts. I like cooking. I love food and drink. I love owning that through Instagram. Although that can be challenging at times because it doesn't fit people's stereotypes of a technical founder.

In my fourth grade classroom, I even instituted a government structure, because I was really interested in people having positions and there being law.

I really love connecting people, creating communities. As a kid, creation was something that I always loved.

Obviously, being the CEO, there are a lot of eyes on what you do and what you post and how you post, and I think one of the challenges of Instagram in general is that, as we get bigger, there are just more voices in the room, more eyes on everyone's accounts.